For you small business owners out there.... this time of year brings me to my favorite topic... The NCAA Division 1 Kansas City Athletics Kangaroos.... NO, not the chiefs or the Royals, or Sporting KC....champions all BUT the Roos are picked NUMBER 1 in men's basketball this season...You may have wanted to be involved in a sports sponsorship but the costs seemed (and sometimes are) outrageous. The Roos have an affordable price point and you still get these advantages of a sports sponsorship.
1. Brand Visibility Exposure : Sponsors gain exposure through team jerseys, stadium signage, TV broadcasts, and social media, reaching millions of fans. Recognition : Associating with a popular team can increase brand recognition and enhance corporate image. 2. Target Audience Engagement Demographics : Sports teams attract specific demographics, allowing sponsors to reach potential customers who align with their target market. Emotional Connection : Teams evoke strong emotional connections with fans, allowing sponsors to benefit from this passion. 3. Increased Sales Opportunities Direct Promotion : Sponsors can promote their products and services directly to engaged fans, leading to increased sales. Event Activation : Sponsors often engage in promotional events, experiences, or giveaways, further driving sales and brand loyalty. 4. Long-Term Relationships Fan Loyalty : Sports teams often have loyal fan bases, and sponsors can cultivate long-term relationships by investing in these communities. Community Engagement : Sponsorships can foster goodwill when companies support teams and their community initiatives. 5. Measurement of ROI Sponsorship Measurement : Companies are increasingly focusing on metrics that quantify the return on investment (ROI) from sponsorships, such as increased sales, brand mentions, and social media engagement. Partnership Development : Effective sponsorships may lead to further business collaborations, enriching the value proposition. 6. Variety of Sponsorship Levels Tiered Sponsorship : Many sports teams offer tiered sponsorship levels (e.g., title sponsor, official partner), allowing brands to invest according to their budget. Local vs. National Deals : Local businesses can benefit from partnerships with community teams, while large corporations may target national or international teams for broader reach. 7. Crisis Management Positive Exposure : A strong team can help insulate sponsors from negative publicity; sponsoring a successful and beloved team can enhance a brand's reputation. 8. Digital and Social Media Integration Platforms : As sports consumption shifts to digital platforms, sponsors can capitalize on social media and digital advertising, amplifying their sponsorship value. The Roos have a digital presence, in arena presence, and over-the-air television presence in KC.... best to jump on the bandwagon early.
For you small business owners out there.... this time of year brings me to my favorite topic... The NCAA Division 1 Kansas City Athletics Kangaroos.... NO, not the chiefs or the Royals, or Sporting KC....champions all BUT the Roos are picked NUMBER 1 in men's basketball this season...You may have wanted to be involved in a sports sponsorship but the costs seemed (and sometimes are) outrageous. The Roos have an affordable price point and you still get these advantages of a sports sponsorship.
